This white paper explores how pick-your-own farming can help market farmers reduce harvest and post-harvest labor, bring customers directly to the farm and build a more focused, profitable direct-market business. Drawing on Megan Neubauer’s experience at Pure Land Farm, it outlines the production, pricing and customer-management systems that make the model work.

In this white paper, you’ll learn:

• How the pick-your-own model changes the path from field to customer.

• What farm conditions, crops and infrastructure are needed to make PYO work.

• How to design fields and visitor flow for both production and customer experience.

• How admission fees, crop mix and revenue per foot affect profitability.

• How to manage tickets, parking, policies, staffing and customer expectations.

• How market farmers can test and transition into a PYO system without losing focus.